THE STORIES BEHIND THE SHOTS

At Federal Premium®, we know the shooting sports are about more than just hitting your target. They're built on the experiences, knowledge and personalities that bind hunters and shooters together.

Good Scouts

Good Scouts

BOY SCOUTS SHOOTING PROGRAMS

The Boy Scouts of America is one of the nation’s oldest and largest youth development organizations. It’s also a strong proponent of the shooting sports, with participation in its shooting-related programs steadily on the rise, thanks to support from Federal Premium Ammunition.

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Aim To Make A Difference

Aim To Make A Difference

KIDS & CLAYS FOUNDATION

A coalition of shooting sports companies including Federal Premium Ammunition is supporting the Kids & Clays Foundation’s mission to help critically ill children and their families win the fight of their lives against cancer and other life-threatening illnesses.

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GRACE UNDER FIRE

GRACE UNDER FIRE

JULIE GOLOB

Whether you’re competing at the range, hunting big game or fighting for your life, a nasty combination of stress, adrenaline, fear and other factors can make even the most practiced shooters miss the mark at the moment of truth. Shooting star and Federal Premium brand ambassador Julie Golob seals the deal with a proven four-step plan of attack that ensures her end game doesn’t unravel when the chips are down.

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Sister Act

Sister Act

FAITH & JENNA COLLIER

As shooting sports ambassadors go, Federal Premium’s Faith and Jenna Collier are some of the youngest guns around. But the straight-shooting sisters from Austin, Texas, are quickly making their mark on the sport as they explore the exciting realm of steel and multi-gun rimfire competition. 

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Straight Shooter

Straight Shooter

DAKOTA OVERLAND

Dakota Overland is a perfect ambassador for the shooting sports among youths across the nation. Engaging and polite, the Minnesota teen and Federal Premium-sponsored shooter is an avid hunter and ambitious competitor who regularly participates in United States Practical Shooting Association (USPSA) pistol matches, 3-gun matches, and shooting with her High School Clay Target Trap team.

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Making Of A MeatEater

Making Of A MeatEater

STEVEN RINELLA

Fans of the Sportsman Channel’s popular “MeatEater” series know host Steven Rinella as the insightful traveling outdoorsman who whisks them away on exciting hunting adventures where he tracks down, cleans and cooks an amazing variety of wild game. Through that role and others, he has become a self-styled frontman for conservation, the hunting lifestyle and total utilization of each wild harvest.

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Long-Range Reset

Long-Range Reset

ANDY FOLK

Andy Folk was just 4 years old when he squeezed his first trigger. Today he is a familiar face on the Precision Rifle Series, co-founder of “The FIRM” shooting team, and a respected gun-maker with a reputation for crafting tack-driving shooting platforms capable of consistently crushing targets more than 10 football fields downrange.

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Gun Gamer

Gun Gamer

TODD JARRETT

Todd Jarrett has been carrying a gun since he was six years old and went hunting with his father near Hopewell, Virginia. But this champion shooter didn’t take up the handgun shooting that would make him famous until he was 19. Practice paid off. Jarrett won his first national championship in 1991 and he’s won 13 more since, plus four world championships. And he wants to help you shoot better.

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Grit & Grace

Grit & Grace

MALLORY STANTON

Mallory Stanton has been a force in trapshooting for more than a decade, and the tireless competitor shows no signs of slowing down. The Dearborn, Michigan, native has racked up an impressive record of top finishes in state, regional and national Amateur Trapshooting Association events going back to 2003. Yet by her own admission, she’s not even halfway to her ultimate goal—and is also pushing herself to excel in other shooting disciplines as well.

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One Wild Ride

One Wild Ride

NICK HOFFMAN

When Nick Hoffman settled on the name “Nick’s Wild Ride” for his globe-trotting hunting show, the entertainer might as well have been summing up his own life in three words. Hoffman has followed a passion for music and the outdoors on an amazing journey that’s taken him from the quiet creeks and backwoods of his boyhood home to center stage in packed stadiums. “I’m just a regular guy who’s gotten to live his wildest dreams,” he admits.

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CLASS ACT

CLASS ACT

Drake White

In a world awash with artificial distractions, country artist Drake White delivers a welcome dose of boot-stompin', feel-good music as genuine and powerful as his rural Alabama roots and lifelong love for hunting, fishing and all things outdoors.
White is best known for his uplifting and up-tempo take on traditional country, which has produced breakout hits including "The Simple Life" and "It Feels Good."

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TRICK SHOOTER

TRICK SHOOTER

22PLINKSTER

YouTube shooting sensation 22plinkster is a familiar face to fans around the world. His collection of more than 270 videos featuring rimfire trick shots and other entertaining shooting demonstrations has to date attracted 304,000 subscribers and garnered more than 30 million views. Yet few of even his most loyal followers know the full backstory behind one of the Internet’s most popular and prolific firearms personalities.

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AIMING HIGH

AIMING HIGH

CASEY REED

At an age when many young guns are still figuring out their direction, Federal Premium’s Casey Reed has his sights firmly on target.

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TAKING A STAND

TAKING A STAND

COLION NOIR

As a variety of forces seek to divide and conquer American gun owners, rising star Colion Noir is fast becoming a unifying voice in the fight for our freedom. Noir, 31, hosts the National Rifle Association’s popular webshow “NOIR.” He’s also an “NRA News” commentator, YouTube sensation, practicing attorney, avid shooter and avowed defender of the Second Amendment.

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THE GUN GURU

THE GUN GURU

HICKOK45

While many successful business ventures hinge on a carefully crafted plan of attack filled with branding messages and clever positioning, popular YouTube firearms reviewer Hickok45 rose to online fame on the wings of a humble, down-home personality and trustworthy advice on guns. Launched in 2007, his gun channel now contains more than 1,200 videos. It has drawn nearly 2 million loyal subscribers and yielded more than 500 million views.

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NRA CAMP

NRA CAMP

TRACI HUMPHREY

When Traci Humphrey first arrived at the NRA Whittington Center’s Adventure Camp in 2011, she was a shy 15-year-old hoping for a chance to hone her trapshooting skills. What she experienced, however, not only exceeded her expectations, it literally changed her life. “It was so much more,” Humph rey, of Mount Airy, Maryland, says of her first season as a camper. Now 19 and a college freshman, she recalls being surprised at the variety of shooting opportunities available, along with a host of other activities.

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