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At Federal Premium®, we know the shooting sports are about more than just hitting your target. They're built on the experiences, knowledge and personalities that bind hunters and shooters together.
Before redesigned Black Cloud ever saw the inside of a box, it was put to the test in the field. And there was no better proving ground than a stretch of North Dakota prairie, where a crew of Federal Premium engineers crawled into layout blinds next to a veteran guide to go toe-to-toe with hard-hunted snow geese.
Andy Folk was just 4 years old when he squeezed his first trigger. Today he is a familiar face on the Precision Rifle Series, co-founder of “The FIRM” shooting team, and a respected gun-maker with a reputation for crafting tack-driving shooting platforms capable of consistently crushing targets more than 10 football fields downrange.
YouTube shooting sensation 22plinkster is a familiar face to fans around the world. His collection of more than 270 videos featuring rimfire trick shots and other entertaining shooting demonstrations has to date attracted 304,000 subscribers and garnered more than 30 million views. Yet few of even his most loyal followers know the full backstory behind one of the Internet’s most popular and prolific firearms personalities.
While many successful business ventures hinge on a carefully crafted plan of attack filled with branding messages and clever positioning, popular YouTube firearms reviewer Hickok45 rose to online fame on the wings of a humble, down-home personality and trustworthy advice on guns. Launched in 2007, his gun channel now contains more than 1,200 videos. It has drawn nearly 2 million loyal subscribers and yielded more than 500 million views.